Best Robo-Advisors for Investing for January 2024 (2024)

To say that the US economy has been in a tumultuous state over the past year is an understatement. With astock market that remains volatileandinflationstill above 6%,choosing the right investmentscan be tricky. In today’s turbulent market, it’s particularly important to find safe investment options. Robo-advisors can help.

Robo-advisors are online investment platforms that automatically manage your investment portfolio based on your personal financial goals. These AI-based solutions can make it easier for first-time investors or for anyone who would prefer to “set it and forget it” to start building an investment portfolio. Robo-advisors are also generally much more affordable than traditional financial advisors, and typically less risky than actively trading stocks.

Although big names such asBettermentandWealthfrontcurrently lead the robo-advisor space, several other great options can also put your investment strategies into action. Here’s our breakdown of the best robo-advisors.

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Best overall

See at Betterment

Bettermentwas one of the first robo-advisors. It’s stood the test of time to become one of the most popular financial planning robo-advisors.

With Betterment, you only pay one fee: 0.25% annually on your balance (or $25 for every $10,000 you invest). Betterment also offers a premium tier for just 0.15% more. Enrolling in the 0.4% annual fee tier will give you unlimited access to certified financial planners and advice on all your investments -- even those that aren’t with Betterment. And thanks to automatic rebalancing andtax-loss harvesting, you won’t hang on to assets that aren’t working their hardest for you. Tax-loss harvesting is when a security is sold at a loss and a similar one is bought to replace it, offsetting taxable gains and income. Along with that, the $0 minimum balance means you can get started right now.

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Best overall

See at Wealthfront

Wealthfrontis, alongside Betterment, one of the biggest robo-advisors available, but it does have an account minimum of $500, meaning you need at least that much money to open the account. It allows you to check monthly reports on your portfolio and make asset adjustments as necessary, and you can switch to more conservative investments or riskier ones with ease.

Wealthfront shared the best ranking because it offers tax-loss harvesting, which takes advantage of changes in the market to reduce your tax bill.According to Wealthfront, savings from tax-loss harvesting cover the 0.25% advisory fee for 96% of its customers.

Moreover, Wealthfront offersUS direct indexing(formerly known as stock-level tax-loss harvesting) where individual stocks that are losing you money get moved around for more favorable ones. It’s good for stock investors because you get the benefit of minimizing your taxable gains with your higher-risk stock investments. This enhanced feature and others are available if your account holds more than $100,000. For example, the digital advisor feature Smart Beta (for portfolios $500,000 and up) uses many different risk factors to determine the weight of investments in your portfolio, analyzing value, dividend yield and volatility. But you don’t need to pay a higher annual fee to access them, you just need more money in your investment account.

TheSoFirobo-advisor is best known for handling loans, but it’s recently gotten into financial investments, as well.

SoFi doesn’t charge any fees for automated investing and you have access to financial experts anytime by email, phone or chat. Like Betterment and Wealthfront, SoFi is a fiduciary, which should mean it won’t sell you unnecessary products or give you financial advice that doesn’t work for you. You can start by investing with as little as $1 right now. With no advisory, administrative or other account fees, your money goes to your investments -- not to someone or something managing it. No matter your account portfolio balance, you have free, unlimited access to human financial planners in case you need specific help. (With Betterment, that comes with an extra fee.) These beginner-friendly settings offset the fact that SoFi doesn’t come with all the bells and whistles of other platforms, such as tax-loss harvesting. But SoFi does offer career coaching to all its members at no additional cost, giving you some extra perks for using this platform.

You can also invest in cryptocurrency through SoFi -- including bitcoin and ethereum -- and when you make your first trade of $10 or more, SoFi will give you $10 in bitcoin. As another fun introductory perk, you can play a “claw game” when you download the SoFi app, giving you the chance to win up to $1,000.

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Best for goal-based investing

See at Ellevest

Ellevest was created by women especially for women, although anyone can sign up. Having launched initially with a fee-based model, Ellevest has now shifted to a flat monthly membership fee. For $1 a month, the Essential plan gives you access to investing and banking tools, educational materials and a 20% discount on the company’s coaching service (sessions start at $125). The Plus plan, which costs $5 a month, adds personalized retirement account planning. And the $9-a-month Executive tier accommodates multigoal investing and management of up to six investment accounts.

The Ellevest robo-advisor platform algorithm bases your asset allocation investments on important realities for women, including pay gaps, career breaks and average lifespans, since women historically earn less than men do -- and live longer. You have the option to selectimpact portfoliosor companies that match your investment goal. Given that not every investment management company offerssustainable, responsible and impact investing, you could see it as a way for women to invest in women, furthering their economic growth and sustainability.

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Axos Managed Portfolios and Self-Direct Trading

Best for added customization

See at Axos Bank

Most robo-advisors don’t let you pick which securities to invest in. That’s because they’ve subscribed to a managed-portfolio-only approach, eschewing self-directed trading entirely. However,Axos Managed Portfolios, owned by Axos Bank, is one of the few robo-advisors on the market with both automated investing and direct trading, allowing you to have a managed portfolio and make your own commission-free trades on the same platform (not to mention also regular banking services). This includes the ability to trade stocks and exchange-traded funds. You open these accounts separately, but everything will be in one place.

And the ability to have both isn’t expensive at Axos: You need $500 to start trading, but the management fee is only 0.24%, cheaper than Betterment and Wealthfront by 0.01%. Accounts that go below the $500 minimum get charged $1 a month. There are two big downsides to Axos, though. First, Axos’s self-directed trading has a slimmer number of securities you can purchase and trade compared to other brokerages. For example, you can’t buy and sell bonds on the platform. Second, Axos’s more powerful investing tools, including real-time market data, are locked behind their premium tier called Axos Elite, which costs $10 a month. It’s a bummer because other brokerage platforms fold in some of these powerful investing tools in their service.

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Vanguard Digital Advisor

Another option to consider

See at Vanguard

A truly robotic advisor,Vanguard Digital Advisoris great for those with a completely hands-off approach, since this platform doesn’t give you access to human financial advisers. However, what Vanguard does give you is some of the lowest costs in this space, with an all-in 0.2% advisory fee -- and Vanguard’s promise is that you won’t pay more than $2 for every $1,000 in your account. They’ll also waive the fee for 90 days when you sign up. You’ll be in good hands with this long-standing investing giant. Once you sign up, it’ll invest your money in four different Vanguard exchange-traded funds, whose low-cost expense ratio is already baked into the 0.2% advisor fee mentioned above, with automatic rebalancing included. However, the major downside to these low costs is that you need at least $3,000 to open an account and there’s no tax-loss harvesting on this platform. Still, it’s a great low-cost platform if you have the capital to begin investing.

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Best for micro-investing

See at Acorns

Acornsis a micro-investment platform. You don’t need a lot to get started or to keep your investments growing.

If all you have is a little spare change, consider Acorns. This automatic investing robo-advisor has no minimum account balance or fees for trading, which some of our picks have. But a basic account is $3 a month and you’ll start investing your leftover money through its automatic Round-Ups program. When you make a purchase on a linked card, your transaction is rounded up to the nearest dollar and your leftover change goes into your Acorns investment account. This automated-investing robo-advisor platform makes investing so hands-off you don’t even need to worry about logging in to make minimum investment contributions to a brokerage account. It’s great if you don’t have a lot of cash to devote to investing right now but still want to get started.

The personal account is many accounts in one, including investing, banking, checking and a physical debit card. The family plan gives you investment accounts for kids plus investing and tax advantages when investing for your child.

What is a robo-advisor and how does robo investing work?

A robo-advisor is an automated financial adviser and investment platform. The system uses a software algorithm to build and manage your portfolio so you don’t have to.

When you sign up with any robo-investing platform, you’ll answer a few questions about the type of investor you are and your financial plan. You’ll likely have to consider factors such as your risk tolerance, expense ratio, minimum investment and when you plan to cash out your investments. Each factor should influence which investment option the robo-advisor will choose. This provides the robo-investing platform with the information it needs to build the ideal investment portfolio for you, which will continue to evolve as the markets and your investment options, financial plan, risk tolerance and overall finances change.

It will also help the robo-advisor make sure you have a diversified portfolio that’s best set up to achieve your financial goals, be it earning enough money to add to your retirement account or paying off student loans. Interactive robo-advisors can also help you make sense of your investment options and better understand concepts like socially responsible investing. These are available on multiple platforms now, including two of the biggest names in this space: Betterment and Wealthfront.

Who should use a robo-advisor?

Many young people use robo-advisors to get started with investing, especially if they want assistance building their first portfolio. Some people use robo-advisors as a way to invest for a specific goal, such as a down payment on a home. Other people use robo-advisors as a way to manage their investment risk, limit their tax burden and keep their portfolio balanced.

While robo-advisors are good starter investment tools, people who want more personalized wealth management may want to work one-on-one with an investment professional. No matter which type of adviser you choose -- robo or human -- make sure you work with a fiduciary. That way, you’ll know that you’re working with an adviser who’s legally obligated to act in your best interest, as opposed to an adviser who may promote certain types of investments in order to earn a commission.

How to choose a robo advisor


Most robo-advisors are designed to be very easy to use. Many include apps that can help you track your portfolio on a daily basis, with metrics and insights that can help you achieve your goals. While you’re unlikely to choose a robo-advisor that’s difficult to use, pay attention to the various interfaces as you decide which robo-advisor is best for you -- and ask yourself which features are most likely to keep you investing for the long term.


Many robo-advisors charge fees, and it’s a good idea to compare costs before choosing an investment platform. Some robo-advisors offer tiered membership plans, and it’s worth asking yourself whether you’ll want to upgrade to a higher tier after testing one of the lower ones. It’s also worth doing the math on how the increased membership costs might affect your budget. While most robo-advisor fees are designed to be affordable, every dollar counts, especially when your dollars could be invested in the market instead of membership fees.


Before choosing a robo-advisor, take a look at the different types of investments they offer. Are you looking for ETFs? Mutual funds? Index funds? Bonds? Cryptocurrency? If the robo-advisor doesn’t have the types of investments you’re looking for, it may not be the best option for you.

Be sure to compare the cost of each investment. For mutual funds and ETFs, for example, look at the expense ratio, which is the cost of owning the fund. It’s measured as a percentage of your investment in the fund. For many investors, a fund with an expense ratio of 1% or higher is too high.

Account type

If you want to use your robo-advisor to save for retirement, make sure they offertax-advantaged retirement accountssuch as traditional or Roth IRAs. Keep in mind that whenever you invest money in a retirement account, you’re making a long-term commitment -- and, depending on the type of account, you may owe penalties and taxes on any money you withdraw before you retire. Retirement accounts also come with annual contribution limits, which could affect how much money you’re able to invest each year.

If you want to use your robo-advisor to help you achieve a long-term financial goal such as homeownership, make sure it offers individual brokerage accounts that aren’t associated with tax-advantaged retirement plans. That way, you can withdraw the money whenever you’re ready to use it -- and can invest as much as you want.

Customer support

Before signing up for a robo-advisor, take a quick look at its customer support system. If you want to talk to a real person, for example, check to see if that option is available. If you prefer to communicate with a customer service representative over email or chat, make sure those options are included among the support system. Be wary of robo-advisors that make it difficult to access personalized help, and make sure there’s at least one easy path you can take to connect with a representative who can provide customized advice.

How to register with a robo-advisor

In most cases, it’s easy to register with a robo-advisor and set up an account. You’ll be asked to provide basic identifying information, as well as information about your investment goals and risk tolerance. You may be asked to link a bank account and to decide whether you want to make automatic contributions to your investment accounts.

You may also be asked what types of investments you prefer. If you’re interested in investing in the five biggest American tech companies -- Meta, Amazon, Microsoft, Apple and Alphabet -- or cryptocurrency, socially responsible investing or simply matching the performance of the S&P 500, this is where you can make your preferences known.

Once your robo-advisor understands your investing goals, you’ll receive a customized portfolio that you can evaluate and accept. You may receive a few portfolio options to choose from, based on different risk levels and projected outcomes. Keep in mind that all investment predictions are educated guesses, and your actual portfolio performance may yield higher or lower returns.


Fees vary depending on platform, but typically it’s between 0.20% to 0.25% of your balance annually. Some platforms don’t charge fees based on your balance but charge monthly subscription fees. Ellevest, for example, takes this approach, with its basic plan costing just $1 a month.

A robo-advisor is a great way to get into investing without much money or time. If you know investing is important but don’t want to put in a lot of work (or cash) into it, a robo-advisor might be what you’re looking for.

The amount of money you should invest with a robo-advisor depends on your financial goals. If you’re investing for retirement, for example, you may choose to max out your annual IRA contributions. If you’re investing money in order to make a down payment in five years, your robo-advisor may suggest an automatic monthly contribution based on your income and budget.

Before you begin investing with a robo-advisor, it’s a good idea to set up a three- to six-monthemergency fundin ahigh-yield savings account. That way, you’ll be able to support yourself during a financial emergency without having to sell your investments.

All investments have the potential to lose money, and this includes investments made with robo-advisors. If the stock market drops, for example, your portfolio could lose value.

That said, your portfolio losses are only realized when you sell your investments --which means that if your portfolio drops for several months but then recovers from the losses, then you won’t really have lost anything. This is why many investment professionals recommend the buy-and-hold strategy. By holding your investments for a long period of time, you have a better chance of earning the anticipated rate of return.

Investing always comes with risks --but the majority of risks associated with robo investing have less to do with the robo-advisor than they do with the information you provide. Some people may tell their robo-advisor that they have a higher risk tolerance than they actually do, causing them to panic every time the stock market takes a temporary dip. Other people may choose investments that are too conservative to yield serious growth.

The best way to avoid the risks of robo-advising is to be honest about your financial situation and your long-term needs. If you invest more money than you can afford, for example, you might get stuck in a situation where you have to sell your investments early in order to cover an unexpected expense. By making the right choices when you build your investment portfolio, you’ll be more likely to have the best possible outcomes.


To determine the best robo-advisor out there, we reviewed them based on:

  • Minimum account opening balances and ongoing balances (if any)
  • Number of fees and their costs
  • Variety of investment accounts available
  • Access to a human investment manager (for financial advice and technical support)

If you’re a hands-on investor, or feel strongly about going to a human financial planner for investment advice, robo-investing probably isn’t for you. Instead, try using a portfolio manager or selecting your portfolio investments yourself. But if you prefer the hands-off approach to a managed portfolio, a robo-advisor might be a great choice.

Many of the robo-advisors below have a lot in common. The best one for you depends on the type of investor you are. Review our picks to choose the right service for your needs.

The editorial content on this page is based solely on objective, independent assessments by our writers and is not influenced by advertising or partnerships. It has not been provided or commissioned by any third party. However, we may receive compensation when you click on links to products or services offered by our partners.

As an expert in financial technology and investment strategies, I bring a wealth of knowledge and experience to help navigate the complexities of the current economic landscape. My expertise is grounded in a deep understanding of various investment vehicles, market trends, and the application of cutting-edge technologies, such as robo-advisors.

Over the past year, the US economy has faced significant challenges, marked by volatility in the stock market and inflation rates above 6%. In this turbulent environment, making informed investment decisions becomes crucial. The article emphasizes the role of robo-advisors, online investment platforms driven by artificial intelligence, as a solution for investors seeking a more hands-off approach while aiming for solid returns.

Let's delve into the concepts discussed in the article:

  1. Robo-Advisors:

    • Definition: Robo-advisors are automated financial advisors and investment platforms that utilize software algorithms to manage investment portfolios. They streamline the investment process, making it accessible and efficient for users.
    • Functions: Robo-advisors assess users' risk tolerance, financial goals, and other factors to create and manage diversified investment portfolios. They often incorporate features like automatic rebalancing and tax-loss harvesting.
  2. Betterment:

    • Description: Betterment is one of the pioneering robo-advisors, known for its user-friendly interface and cost-effective fee structure. It charges an annual fee of 0.25% on the invested balance and offers a premium tier with additional financial planning services.
  3. Wealthfront:

    • Description: Wealthfront is another prominent robo-advisor with a minimum account balance requirement of $500. It provides features like tax-loss harvesting, which aims to reduce taxable gains, and US direct indexing for more advanced investors.
  4. SoFi:

    • Description: SoFi, originally focused on loans, has entered the robo-advisor space. It stands out for not charging fees for automated investing and offers access to financial experts. SoFi appeals to beginners with its user-friendly approach and low entry investment of $1.
  5. Ellevest:

    • Description: Ellevest is designed for goal-based investing, particularly addressing the unique financial circ*mstances of women. It uses algorithms that consider factors like pay gaps and career breaks to tailor asset allocation. Ellevest has shifted to a flat monthly membership fee structure.
  6. Axos Managed Portfolios and Self-Direct Trading:

    • Description: Axos Managed Portfolios allows users to have both automated investing and direct trading on the same platform. It offers commission-free trades with a management fee of 0.24%, making it a versatile option for customization.
  7. Vanguard Digital Advisor:

    • Description: Vanguard Digital Advisor is a fully automated robo-advisor known for its low costs, charging an all-in advisory fee of 0.2%. It operates without human financial advisors, making it suitable for those preferring a hands-off investment approach.
  8. Acorns:

    • Description: Acorns is a micro-investment platform that enables users to invest spare change automatically. With no minimum account balance requirements, it caters to individuals who want to start investing with small amounts.
  9. How Robo-Advisors Work:

    • Definition: The article explains that robo-advisors use software algorithms to build and manage investment portfolios based on user input, including risk tolerance and financial goals. They ensure diversification and adapt to changing market conditions.
  10. Who Should Use Robo-Advisors:

    • Explanation: The article suggests that robo-advisors are suitable for young investors, those with specific financial goals, or individuals seeking a hands-off approach. However, it emphasizes that those desiring personalized wealth management might opt for one-on-one guidance from a human advisor.
  11. How to Choose a Robo-Advisor:

    • Criteria: The article provides guidelines on choosing a robo-advisor, including considerations such as usability, fees, types of investments offered, account types, and customer support. It emphasizes the importance of comparing costs and ensuring the platform aligns with the user's financial goals.
  12. How to Register with a Robo-Advisor:

    • Process: Registering with a robo-advisor typically involves providing basic personal information, specifying investment goals, linking a bank account, and deciding on automatic contributions. Users may also express preferences for specific types of investments.
  13. FAQs:

    • Fees, Investment Amounts, and Risks: The FAQs address common questions about robo-advisors, covering topics such as fees (usually between 0.20% to 0.25% annually), investment amounts, and potential risks associated with market fluctuations.
  14. Methodology:

    • Assessment Criteria: The article outlines the methodology used to determine the best robo-advisor, considering factors like minimum account balances, fees, variety of investment accounts, and access to human investment managers. It underscores the importance of choosing a service based on individual needs.

In conclusion, my expertise underscores the significance of robo-advisors in the current economic climate, offering a diverse range of options to cater to different investor preferences and goals. The detailed breakdown provided in the article serves as a valuable guide for individuals seeking to navigate the world of robo-investing.

Best Robo-Advisors for Investing for January 2024 (2024)
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